Activecampaign Automation

# ActiveCampaign Automation via Rube MCP

Automate ActiveCampaign CRM and marketing automation operations through Composio's ActiveCampaign toolkit via Rube MCP.

Prerequisites

- Rube MCP must be connected (RUBE_SEARCH_TOOLS available)

- Active ActiveCampaign connection via `RUBE_MANAGE_CONNECTIONS` with toolkit `active_campaign`

- Always call `RUBE_SEARCH_TOOLS` first to get current tool schemas

Setup

**Get Rube MCP**: Add `https://rube.app/mcp` as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

1. Verify Rube MCP is available by confirming `RUBE_SEARCH_TOOLS` responds

2. Call `RUBE_MANAGE_CONNECTIONS` with toolkit `active_campaign`

3. If connection is not ACTIVE, follow the returned auth link to complete ActiveCampaign authentication

4. Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. Create and Find Contacts

**When to use**: User wants to create new contacts or look up existing ones

**Tool sequence**:

1. `ACTIVE_CAMPAIGN_FIND_CONTACT` - Search for an existing contact [Optional]

2. `ACTIVE_CAMPAIGN_CREATE_CONTACT` - Create a new contact [Required]

**Key parameters for find**:

- `email`: Search by email address

- `id`: Search by ActiveCampaign contact ID

- `phone`: Search by phone number

**Key parameters for create**:

- `email`: Contact email address (required)

- `first_name`: Contact first name

- `last_name`: Contact last name

- `phone`: Contact phone number

- `organization_name`: Contact's organization

- `job_title`: Contact's job title

- `tags`: Comma-separated list of tags to apply

**Pitfalls**:

- `email` is the only required field for contact creation

- Phone search uses a general search parameter internally; it may return partial matches

- When combining `email` and `phone` in FIND_CONTACT, results are filtered client-side

- Tags provided during creation are applied immediately

- Creating a contact with an existing email may update the existing contact

2. Manage Contact Tags

**When to use**: User wants to add or remove tags from contacts

**Tool sequence**:

1. `ACTIVE_CAMPAIGN_FIND_CONTACT` - Find contact by email or ID [Prerequisite]

2. `ACTIVE_CAMPAIGN_MANAGE_CONTACT_TAG` - Add or remove tags [Required]

**Key parameters**:

- `action`: 'Add' or 'Remove' (required)

- `tags`: Tag names as comma-separated string or array of strings (required)

- `contact_id`: Contact ID (provide this or contact_email)

- `contact_email`: Contact email address (alternative to contact_id)

**Pitfalls**:

- `action` values are capitalized: 'Add' or 'Remove' (not lowercase)

- Tags can be a comma-separated string ('tag1, tag2') or an array (['tag1', 'tag2'])

- Either `contact_id` or `contact_email` must be provided; `contact_id` takes precedence

- Adding a tag that does not exist creates it automatically

- Removing a non-existent tag is a no-op (does not error)

3. Manage List Subscriptions

**When to use**: User wants to subscribe or unsubscribe contacts from lists

**Tool sequence**:

1. `ACTIVE_CAMPAIGN_FIND_CONTACT` - Find the contact [Prerequisite]

2. `ACTIVE_CAMPAIGN_MANAGE_LIST_SUBSCRIPTION` - Subscribe or unsubscribe [Required]

**Key parameters**:

- `action`: 'subscribe' or 'unsubscribe' (required)

- `list_id`: Numeric list ID string (required)

- `email`: Contact email address (provide this or contact_id)

- `contact_id`: Numeric contact ID string (alternative to email)

**Pitfalls**:

- `action` values are lowercase: 'subscribe' or 'unsubscribe'

- `list_id` is a numeric string (e.g., '2'), not the list name

- List IDs can be retrieved via the GET /api/3/lists endpoint (not available as a Composio tool; use the ActiveCampaign UI)

- If both `email` and `contact_id` are provided, `contact_id` takes precedence

- Unsubscribing changes status to '2' (unsubscribed) but the relationship record persists

4. Add Contacts to Automations

**When to use**: User wants to enroll a contact in an automation workflow

**Tool sequ