Brand Guidelines Anthropic

# Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds

- Light: `#faf9f5` - Light backgrounds and text on dark

- Mid Gray: `#b0aea5` - Secondary elements

- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent

- Blue: `#6a9bcc` - Secondary accent

- Green: `#788c5d` - Tertiary accent

Typography

- **Headings**: Poppins (with Arial fallback)

- **Body Text**: Lora (with Georgia fallback)

- **Note**: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

- Applies Poppins font to headings (24pt and larger)

- Applies Lora font to body text

- Automatically falls back to Arial/Georgia if custom fonts unavailable

- Preserves readability across all systems

Text Styling

- Headings (24pt+): Poppins font

- Body text: Lora font

- Smart color selection based on background

- Preserves text hierarchy and formatting

Shape and Accent Colors

- Non-text shapes use accent colors

- Cycles through orange, blue, and green accents

- Maintains visual interest while staying on-brand

Technical Details

Font Management

- Uses system-installed Poppins and Lora fonts when available

- Provides automatic fallback to Arial (headings) and Georgia (body)

- No font installation required - works with existing system fonts

- For best results, pre-install Poppins and Lora fonts in your environment

Color Application

- Uses RGB color values for precise brand matching

- Applied via python-pptx's RGBColor class

- Maintains color fidelity across different systems

When to Use

This skill is applicable to execute the workflow or actions described in the overview.