Startup Business Analyst Business Case

# Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

Use this skill when

- Working on business case generator tasks or workflows

- Needing guidance, best practices, or checklists for business case generator

Do not use this skill when

- The task is unrelated to business case generator

- You need a different domain or tool outside this scope

Instructions

- Clarify goals, constraints, and required inputs.

- Apply relevant best practices and validate outcomes.

- Provide actionable steps and verification.

- If detailed examples are required, open `resources/implementation-playbook.md`.

What This Command Does

Create a complete business case including:

1. Executive summary

2. Problem and market opportunity

3. Solution and product

4. Competitive analysis and differentiation

5. Financial projections

6. Go-to-market strategy

7. Team and organization

8. Risks and mitigation

9. Funding ask and use of proceeds

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

**Company Basics:**

- Company name and elevator pitch

- Stage (pre-seed, seed, Series A)

- Problem being solved

- Target customers

**Audience:**

- Who will read this? (VCs, angels, strategic partners)

- What's the primary goal? (fundraising, partnership, internal planning)

**Available Materials:**

- Existing pitch deck or docs?

- Market sizing data?

- Financial model?

- Competitive analysis?

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

- **market-sizing-analysis** - TAM/SAM/SOM calculations

- **startup-financial-modeling** - Financial projections

- **competitive-landscape** - Competitive analysis frameworks

- **team-composition-analysis** - Organization planning

- **startup-metrics-framework** - Key metrics and benchmarks

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

---

Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

**Company Overview:**

- One-sentence description

- Founded, location, stage

- Team highlights

**Problem Statement:**

- Core problem being solved (2-3 sentences)

- Market pain quantified

**Solution:**

- How the product solves it (2-3 sentences)

- Key differentiation

**Market Opportunity:**

- TAM: $X.XB

- SAM: $X.XM

- SOM (Year 5): $X.XM

**Traction:**

- Current metrics (MRR, customers, growth rate)

- Key milestones achieved

**Financial Snapshot:**

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

**Funding Ask:**

- Amount seeking

- Use of proceeds (top 3-4)

- Expected milestones

Section 2: Problem & Market Opportunity (2-3 pages)

**The Problem:**

- Detailed problem description

- Who experiences this problem

- Current solutions and their limitations

- Cost of the problem (quantified)

**Market Landscape:**

- Industry overview

- Key trends driving opportunity

- Market growth rate and drivers

**Market Sizing:**

- TAM calculation and methodology

- SAM with filters applied

- SOM with assumptions

- Validation and data sources

- Comparison to public companies

**Target Customer Profile:**

- Primary segments

- Customer characteristics

- Decision-makers and buying process

Section 3: Solution & Product (2-3 pages)

**Product Overview:**

- What it does (features and capabilities)

- How it works (architecture/approach)

- Key differentiators

- Technology advantages

**Value Proposition:**

- Benefits by customer segment

- ROI or value delivered

- Time to value

**Product Roadmap:**

- Current state

- Near-term (6 months)

- Medium-term (12-18 months)

- Vision (2-3 years)

**Intellectual Property:**

-